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6 reasons why social media is important for your business

We live in a world where everything is digital. Social Media is something which is used by the vast majority of people around the world. Social Media is ubiquitous. It has become a massive part of our daily lives. We constantly use these platforms to interact with different people such as our family and friends and also to search for new items that we could buy or purchase. Social media is vital in driving business growth. Here is a list of reasons I have put down why social media could be advantageous for your business:   1.  Engage with customers  – social media can be a great way to engage with new and existing customers. Posting and uploading content can help in connecting and resonating with your audience on social media and can grab and attract an audience.   2.  Increase Brand Awareness  – A post or a tweet on social media can reach a large number of people. Posting on there can make everyone more aware of your brand and what it specialises in....
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What I’ve learnt from the Netflix Documentary – Alien Worlds

Alien Worlds is a 4-part sci-fi nature documentary that looks into the possibility of life on other planets. This documentary mixes facts with science fiction by comparing imaginary life and creatures on the other planets in the universe to real-life creatures on Earth. They compare the atmosphere with both of the planets as well as showing the similarities between those creatures and how both creatures adapt to their environment on both the planets.  Episode 1  - Talks about the planet Atlas which is double the size of Earth with higher gravity and a thick atmosphere. They are looking at how different species of life adapts to the environment on this planet. This episode focuses on sky grazers and how they adapt and survive on this planet Atlas. It also talks about their predators and how they capture their prey which in this case is the sky grazers. They mentioned prey and predators in Atlas and compared them to similar creatures on Earth. On Atlas, survival is a game of cha...

7 Hobbies and Things To Try Out In 2021

2020 may have been a year full of adversities. The global pandemic and the unusual situation may have put things on hold. 2021 can bring out the best in us and has a chance to transform us. Indulging in hobbies is great to keep us busy. If you are looking for some decent hobbies to try out, look no further! Here are 7 exciting and interesting hobbies that I have highlighted that you could try out in 2021. Reading books – Reading is a great pastime, and it can help us in many ways. Reading can relax us and helps us keep calm. It can also help in improving our vocabulary. Reading can make us visualise and imagine what is happening and can create a picture in our minds. Reading helps us focus and concentrate more. Audiobooks and Podcasts – Like audiobooks and podcasts? There are various audiobooks and podcasts to have a listen to. Audiobooks are books but instead of reading the book, you're listening to it. Audiobooks and Podcasts are compelling and enjoyable to listen to which can ...

Inbound Marketing vs Outbound Marketing

What is Inbound Marketing? Inbound marketing is a marketing methodology that is made to draw customers in and introduce them with quality content. Inbound marketing attracts people’s attention and can captivate their interest. This methodology attracts visitors at the right time by providing customers with information and content which helps in solving the issues that they may have. Inbound marketing can be done in various ways including: Blogs and articles Social Media Search Engine Optimization  eBooks Video Advertising The whole point of a successful Inbound Marketing campaign is to broaden the reach, drive quality traffic, engagement and conversions using Owned and Earned media.  Inbound marketing uses Owned and Earned media to engage with customers and potential clients. Here is what Owned and Earned media are: Owned Media  – Owned media is what the business has control over. For example: Company website, company blogs, company social media page, company brochures an...

Why you should wear a helmet when riding a bike

Riding a bike is fun, enjoyable, and a great exercise to do. A bike can also be a great transport and can take us from A to B. Riding a bike has many benefits. There are some things to consider before going on a bike. One thing which is important to consider is to wear a helmet. A helmet acts as a shield around the head in an event of a bike accident and if that is not worn a risk of an injury is highly likely. The head is the heaviest part of the whole body, and that is more likely to fall first. Wearing a helmet can mitigate and reduce the risk of head injuries such as a skull fracture and some brain injuries. Did you know that a helmet can reduce the risk of structural brain injuries by as much as 85%? Furthermore, wearing a helmet can also provide you with greater peace of mind. This gives you the ability to cycle without any stress and fear of injury. This can result in enhancing the quality of your bike ride. Riding with a helmet can help in protecting you from unexp...

Why is water so important?

About 71% of the Earth’s surface is covered with water. It is one of the most important substances on the planet, and all living creatures depend on this for basic survival.   We humans and other living creatures need water for our bodies to function normally. Did you know that about 60 to 70 per cent of the human body is water? This substance can benefit us in many ways, such as regulating body temperature, aiding digestion, helping in maintaining blood pressure, prevent dehydration, and much more. Being dehydrated can cause us to feel exhausted and can also worsen our moods. Animals on the other hand, also need water. Like humans, they also need water to help regulate their body temperature, to prevent their body from overheating and to aid digestion. Furthermore, water provides a home for many aquatic animals in the form of lakes, rivers, ponds, seas, and other water forms.  Water is also extremely important for plants. They require...

5 reasons why we should spend time in Nature

I have been on several walks in various places and these walks have highlighted to me the importance of being surrounded by nature. Nature touches us physically and emotionally. Nature has the power to change us, and here are some of the key benefits of why nature can be good for us. 1.    Make us happier  – Spending time in nature can increase our happiness by easing feelings of anxiety and negativity. Furthermore, it can also help in increasing our self-esteem and lowering depression. 2.    Declutter and calm the mind  –   Surrounding ourselves in nature can significantly help in improving our moods. Nature can help us in feeling more confident in ourselves. Moreover, people who spend time in nature tend to have more of a positive outlook on life compared to those who do not. It can also aid in clearing our minds and removing unwanted intrusive thoughts. 3.    Physical Activity  – Things like a gentle stroll, a nice jog, ...