Sinhanator

What is Inbound Marketing? Inbound marketing is a marketing methodology that is made to draw customers in and introduce them with quality content. Inbound marketing attracts people’s attention and can captivate their interest. This methodology attracts visitors at the right time by providing customers with information and content which helps in solving the issues that they may have. Inbound marketing can be done in various ways including: Blogs and articles Social Media Search Engine Optimization  eBooks Video Advertising The whole point of a successful Inbound Marketing campaign is to broaden the reach, drive quality traffic, engagement and conversions using Owned and Earned media.  Inbound marketing uses Owned and Earned media to engage with customers and potential clients. Here is what Owned and Earned media are: Owned Media  – Owned media is what the business has control over. For example: Company website, company blogs, company social media page, company brochures an...